Coach Audit

As a team, performed a comprehensive brand audit for the Coach brand. This consisted of a Brand Inventory, Exploratory, and a set of Strategic Recommendations. The Inventory consisted of the marketing mix, points of parity and differentiation, and internal brand strengths and weaknesses. The Exploratory analyzed the responses from surveys and one-on-one interviews to collect key takeaways on consumer perceptions, expectations, and emotional connections with Coach. Combined internal insights and external research to analyze the brand performance and identify opportunities to strengthen its positioning and customer perception.